The Codes of Gender (2010) - Watch Full Movie Online | Moviea.me

📅 2010 ⏱️ 73 min ⭐ 6.5/10 👥 7 votes

🎭 Documentary

Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.

The Codes of Gender Official Trailer

Detailed Plot Summary

Story Analysis

This 73-minute Documentary takes viewers on an immersive journey through its narrative. The plot development showcases exceptional storytelling with carefully crafted character arcs and thematic depth.

Director

Sut Jhally

Main Cast

Sut Jhally as Himself

Writers

Sut Jhally

Production Information

Release Date: October 13, 2010

Runtime: 73 minutes

Original Language: EN

Production Companies: Media Education Foundation

Filming Locations: United States of America

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